Google Day Planner - Free Internet Calendar

By Ben Elgin - Google Pins Hopes on Calendar: Will a new online day planner help the Internet giant score a much-needed success outside Web search? Full Story - Click Here Google Calendar -- a free, Internet-based calendar that helps users keep track of important dates, events, and information is scheduled for launch April 13. Several analysts who have tried the product believe Google (GOOG ) may be on to something. Google Calendar differs from most other online calendar services because it lets users publish and share the information, as well as overlay events from other calendars. Screen shots. SYNCED SCHEDULES. Google Calendar users, for example, could sync their own calendars with those of a spouse and children to more efficiently plan a summer vacation. "Our goal is to reduce the burden of running a calendar," says Google Product Manager Carl Sjogreen. That may be just the start. Google's goal is to make this not just an end product, but rather a platform for organizing events and sharing information, analysts say. "Google has rethought the entire role of a calendar," says Forrester Research analyst Charlene Li. "It recognizes you have several calendars to manage and that you have to interact between them." Calendar could thrust Google into other new areas, including territory occupied by the likes of Evite, owned by Barry Diller's IAC/InterActiveCorp (IACI ). Google Calendar lets users plan events, including sending out invitations and reminders, keeping track of RSVPs, and interacting with potential guests. Google will initially integrate its beta calendar product with its two-year-old e-mail service, Gmail (see BW Online, 10/26/05, "Gmail: Just a Bit Too Quirky"). Real Estate , Technology ,mobile , Realtor