Mind Your Business! - Online Marketing - If Customers Can't Find You . . You Aren't On The Internet

Did you know that the first Motto of the United States was “Mind your Business?” That phrase was emblazoned on the Continental dollar back in the late 1700s. It wasn’t referring to keeping your nose out of other people’s business, but of keeping your head in your own business. We are entering another time when “Mind your Business” is becoming more relevant than ever. RISMedia's article, Mike Parker (click here) says:

There’s lots of rattling and shaking going on in the online marketing business, in the real estate business, and in business in general of late: If we were back in college or attending at a business school, we’d be hearing about “paradigm shifts” and “tectonic shifts” so often we’d wonder if we were in geology class or in business.

Microsoft, Cendant, Google, and Yahoo are ALL trying to make sure that they are not left sitting on the sidelines of the real estate browser and mapping services. What does this mean to us in the real estate industry and to you in your office in any town, U.S.A.? Simply this: Search is going to become even MORE dominant in the real estate business, as are all sorts of clever informational permutations to the way we do things.

The reason Search continues to become more and more vital is because if prospects can’t find you, you aren’t on the Internet—no matter how slick your Web site is, or how much money your company spends on technology.

You’re going to be confronted with so many options in marketing that you might forget what you started out trying to do in the first place. It remains to be seen, however, just how many high-tech gadgets the consumer actually WANTS. The online mapping and actual pictures are great. Other features? Who knows? We do know that if you can’t stand out from all the clutter, all the tech features in the world aren’t going to do a thing for you. The well-run professional office with strong local knowledge and a modicum of savvy will not crumble to the advancing hordes armed with their Blackberry’s, tech features, and money. The nimble real estate pro who minds his or her business will survive. Stake out your little place on the Internet, make it so people can find you, treat your customers as only you can, and be thoroughly professional in everything you do. The Web giants may be undergoing a tectonic shift and feeling an earthquake of sudden violent changes, but in our business, we are feeling a paradigm shift—a shift in the way we DO business, but not IN our business.

Please write to info@CoracleInc.com with all your questions or to request a copy of “What Every Real Estate Professional Must Know” in either PDF format or hard copy. The booklet explains what we do to put you on the first page of the major search engines when people come looking to buy real estate in your area and why you need to be on the first page of the Search Engines organic results. There’s no bidding, no pay-per-click charges, no pay-per-click fraud and you’ll be on all 8 of the major search engines with a monthly report on your standing—not just one—for a single low-cost annual subscription. We guarantee results and you’ll be pleasantly surprised at what Coracle can do for your business. Please visit www.CoracleInc.com to learn more, to see success stories and find useable tools, or to talk about subscribing through a Search Professional.

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