Appraisal News For Real Estate Professionals

2006/03/25

Community Blogging Builds Community Ties and Awareness

RISMEDIA, March 24, 2006 Full StoryBlogging Systems announced today, the availability of its newest version of Community Publisher. "Blog use and creation is growing at a phenomenal rate."

According to Technorati, a leading weblog authority, the blogosphere doubles about every 5.5 months. Technorati points to March 2006 as a month in which they tracked over 27.2 million weblogs. This number is nearly double the number of blogs they were tracking 5 months prior. " “As blogs become an accepted communications medium, [appraisers] real estate agents and brokers are realizing they can capitalize on a tool that helps them increase community ties and build local brand recognition,” said Richard Nacht, CEO of Blogging Systems. A locally flavored blog, sponsored by a real estate professional, promotes:

  • increased awareness via [potentially] thousands of visitors each month
  • clear positioning as a key provider of local information
  • increased “touch points” with local customers and prospects
  • an additional revenue stream via community ads & sponsored links

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